Wayfinding is the ancient Polynesian practice of navigating the open oceans using deep knowledge and intense observation.  It’s relevant, because right now, we’re all finding our way. 

Covid 19 has brought a new social and economic reality that will take years to understand.  That’s why we’ve created a place for us and anyone to share knowledge and observations about our post-covid world. What it is, and what it means for people, for brands and for marketing.

We’ll get things right and we’ll get things wrong. It will be a long meandering journey. (Quite frankly, we’re only just forming the questions never mind the answers.) But if we help each other, we’ll all move forwards.

Together, we’ll find our way. 

If you’d like to contribute, please get in touch.