Diary of becoming a B Corp: Why agencies can become a force for good

Our Strategy Partner, Chris Shadrick describes the arduous but ultimately rewarding step of becoming a B Corp and how it has radically reshaped its business.

Chris Shadrick
Head of Strategy, Collective

Read the full article on Campaign Live.

“At Collective, we’ve decided to harness this optimism and desire to be a platform for change and channel it into embarking on the wonderful, ever so slightly arduous, but ultimately rewarding journey to become a certified B Corp.”