Our founding partner Steven Barnes has spoken with The Marketing Society to discuss how we at Collective use immersive technology to change the game when it comes to asset production, content creation and brand experiences for our clients.
For a sector that lauds itself on its innovative thinking and creativity for its clients, advertising seems to have an enormous blind spot around embracing change when it comes to emerging technology.
Sure we get excited about the opportunities of selling in a new VR/AR ooh ahh idea for a new campaign but when looking at the fundamentals you could build a pretty strong argument that nothing has really changed for decades.
Read the full Marketing Society article here.
Are you’re looking to transform your commerce experience with the next generation of immersive technology?
The adoption of Unreal Engine has given creators the freedom and control to deliver cutting-edge entertainment, compelling visualizations, and immersive virtual worlds in real-time, with no rendering time and hardly any production costs.